The builder's agent works for the builder. You need someone who works for you — and it costs you absolutely nothing.
Here's the scenario most new construction buyers walk into: You see a subdivision sign on your way to work. You pull in, walk into a beautiful model home, and a friendly sales agent greets you, hands you a brochure, and begins the process of selling you a home. You spend two hours touring, fall in love with a floor plan, and before you leave, they hand you a purchase agreement.
That sales agent is a professional. They've been trained to build rapport, handle objections, and maximize builder profitability. And they're very good at their job. The problem is they work for the builder — not for you.
Having your own buyer's agent doesn't cost you a single dollar more. Builders in Florida pay buyer's agent commissions as a standard cost of sale. What it gives you is a professional with a legal obligation to protect your interests at every stage of the transaction — something the builder's sales team will never provide.
⚠️ Register Your Agent FIRST: At most new construction builders — including D.R. Horton, Lennar, and Pulte — you must bring or register your buyer's agent on or before your very first visit to the sales office or model home. Visit without an agent and you may permanently lose the right to buyer representation at that community. Contact Robert before your first visit.
Each of these applies directly to buying a new home from a production builder like D.R. Horton, Lennar, Pulte, Meritage, or any of the 50+ builders active in Central Florida.
These are the most common misconceptions that cost buyers real money when purchasing new construction in Florida.
This is who is at the table when you buy new construction — and who they're working for.
| Factor | Builder's Sales Agent | Robert Wrieden — Your Agent |
|---|---|---|
| Who They Work For | The builder | You exclusively |
| Legal Obligation | Fiduciary duty to builder | Fiduciary duty to you |
| Cost to You | Included in home price | $0 — builder pays |
| Contract Review | Explains terms, won't renegotiate for you | Reviews every clause, flags risks, negotiates terms |
| Price Negotiation | Protects builder's margin | Negotiates incentives, upgrades, lot premiums |
| Builder Comparison | Will not recommend competing builders | Honest comparison across all 50+ area builders |
| Construction Inspection | May discourage or minimize independent inspection | Coordinates pre-drywall + pre-closing inspections |
| Lot Selection Advice | Guides to lots builder wants to move | Advises on resale value, drainage, future development risks |
| Design Center Guidance | Upsell-trained; maximizes upgrade spend | Honest ROI advice on which upgrades add value |
| Post-Contract Advocacy | Represents builder in any disputes | Your advocate through closing and warranty period |
The single most important step is contacting Robert before you visit any builder's model home or sales office. Here's how the process works.
You're not legally required to have one — but forgoing buyer representation when purchasing new construction is one of the most consequential financial decisions you can make. The builder's sales agent has a legal duty to the builder. A buyer's agent has a legal duty to you. Since the builder pays the buyer's agent commission, expert representation costs you nothing and can protect you significantly on contract terms, inspections, and negotiated value.
No. Builder pricing accounts for buyer's agent compensation in their standard cost structure. Bringing your own agent does not increase your purchase price. What it does is give you a professional advocate who can often reduce your total out-of-pocket cost through negotiated incentives, upgrades, and contract protections that buyers without agents rarely receive.
All major production builders currently active in Volusia County and Central Florida — including D.R. Horton, Lennar, Pulte, Meritage Homes, Richmond American, Stanley Martin, Maronda Homes, and others — pay buyer's agent compensation. This is a standard cost of sale built into the builder's business model. Contact Robert to confirm current commission structures for any specific community.
Possibly — it depends on how far along you are and whether you've registered with the builder already. If you visited without an agent, some builders will still allow agent registration before contract signing; others won't. Contact Robert immediately if you're in this situation — the sooner you act, the more options you have. Do not sign any purchase agreement before speaking with Robert.
Strategically selected new construction in growth markets like DeLand, Deltona, and the broader Volusia County area has historically performed well. The key word is strategically — not all communities, builders, or lots are equally positioned for appreciation. Robert provides honest investment analysis on any new construction community in Central Florida, including resale comparables, community growth trajectory, and risk factors like HOA health, future development, and builder reputation.
Robert represents buyers at every major builder across Volusia County and the greater Central Florida market. Start your search here.
I represent you. I negotiate for you. I review every contract clause. I coordinate your inspections. The builder pays my commission. You pay nothing extra.